Enterprise Overview
Introduction to Company Profile
Hangzhou Zhongtai Industrial Group Co., Ltd., established in July 1994, is located in Yiqiao Town, Xiaoshan District. It is a privately-owned enterprise specializing in the research, development, production, and sales of chair bases. The company has a registered capital of 50 million yuan, covers an area of 157 mu (approximately 104,667 square meters), has 70,000 square meters of standard workshops, and has an annual output of 10 million sets of swivel chair trays.
The company possesses advanced equipment, including machining centers, gantry milling machines, surface grinders, universal external grinders, lathes, drilling machines, fully automatic injection molding machines, mechanical hand die-casting machines, stamping machines, hydraulic stamping machines, robot automatic welders, drilling and tapping machines, riveting machines, and other sophisticated equipment. The high level of automation and precision ensures advanced design, accurate technology, rapid production, and product diversification, effectively integrating the enterprise's production chain. It also boasts comprehensive inspection and testing equipment (frame-type back pull tester, office chair back push tester, office chair reciprocating impact tester, chair comprehensive durability tester, microcomputer office chair foot pressure tester, spring tension and compression tester, office chair slide durability tester, backrest strength tensile tester, computer chair angle tester, spring adjustment fatigue tester, chair back static load tester), guaranteeing high product quality. The company actively develops new products, and its development capabilities are at the forefront of the industry nationwide.
The company was named a national high-tech enterprise in 2009 and a provincial-level technology center in 2010. It has also been repeatedly recognized as one of Xiaoshan District's top 100 enterprises, one of Hangzhou's top 30 exporters, and has received awards such as Xiaoshan District Famous Trademark, Hangzhou Famous Brand Product, ABC Bank AAA Enterprise, Vice President Unit of Zhejiang Chair Industry Association, and Vice President Unit of Hangzhou Furniture Association.
Company Production, Operations, and Market Development
In 2011, the company achieved sales revenue of 560 million yuan, demonstrating sustained and steady growth. In recent years, the company has actively participated in market competition, achieving significant Achievements. Simultaneously, the company actively expanded into international markets, successfully extending its product reach to over 30 countries across five continents.
Product Sales cover more than 20 provinces, autonomous regions, and municipalities directly under the Central Government in China, including Zhejiang, Guangxi, Guangdong, Jiangsu, Hunan, Hubei, Shanxi, Fujian, Shandong, Beijing, Tianjin, Hebei, Henan, Shanghai, Heilongjiang, Jilin, Liaoning, Shaanxi, and Anhui. Products are also exported to Germany, the UK, the US, Australia, Italy, Malaysia, Thailand, Canada, South Africa, Brazil, South Korea, Spain, and other countries and regions worldwide, leaving a positive impression on customers and receiving widespread praise for their quality. In 2011, the domestic market share reached 35%, and the international market share reached 15%.
Brand Building
The company has formulated a long-term Brand strategy plan and a Brand strategy "Twelfth Five-Year" Plan (2011-2015), which are implemented meticulously. The company strives to build a leading enterprise in the domestic industry with significant international competitiveness!
The company develops two new products annually, each undergoing provincial-level new product appraisal.
Technological Innovation
The company is one of the earliest Manufacturers of chair bases in China and currently one of the largest. Over the past seventeen years, adhering to the principles of "high quality, high credibility, and pursuit of development," the company has followed a path of technological innovation, establishing an efficient system encompassing research and development, production, sales, and After-sale Service.
Initially, chair bases had a single function, only height adjustment. Now, they integrate five functions: height adjustment, locking, backrest adjustment, seat adjustment, and seat slide. This provides users with greater comfort and safety and caters to diverse consumer needs. Zhongtai chair bases have advanced the technological level in the office furniture accessories field, making outstanding contributions to China's social development and progress.In 2010, the company was recognized as a "Zhejiang Provincial Enterprise Technology Center." To gain a lasting competitive advantage, Hangzhou Zhongtai Industrial Co., Ltd.'s technology research and development center will, based on the company's development strategy and the overall goal of achieving 1 billion yuan in sales by 2012, build the enterprise research and development center into a research and development base and a talent training base. Leading domestic technology will support the company's market expansion, while market-oriented development will target the forefront of global chair base design technology to seize the technological high ground in the industry. The center will focus on cultivating mid-to-senior mechanical engineers and building itself into a leading enterprise technology center. Over the years, the enterprise has strengthened its technology center's hardware and software facilities through continuous investment. The enterprise actively seeks to form scientific research and production alliances with scientific research institutions. In 2009, the company established a scientific and technological cooperation agreement with Zhejiang University of Science and Technology. Relying on strong scientific and technological capabilities, the development and application of new products, new technologies, and new processes are strongly supported. Extensive scientific and technological cooperation and exchanges are conducted, including research on wire-controlled body adjustment and intelligent chair bases, tracking advanced technologies at home and abroad, and developing innovative and intelligent swivel chair industries. The technological content of products will be further increased, moving towards intelligence, using production, education, and research as means, creating new and specialized intelligent chair bases. Focusing on ease of use and enhanced comfort, the company strives to surpass the leading domestic technology and reach international technological peaks.
Adhering to the principle of producing high-quality products, Zhongtai continues to follow a multi-functional approach. Market-oriented, based on customer needs and feedback, the company improves its existing T7 and T8 series products, expanding product Specification to meet the special needs of different customer groups. The multi-functional wire-controlled series, double-gear, and double-rack swivel chair trays developed in 2008 are novel swivel chair trays independently developed domestically, possessing core technologies. This series of products, completed through independent innovation, is technologically advanced and has obtained national utility model patents and design patents. In 2009, this series of products also passed the meeting appraisal and became provincial-level new products. The multi-functional swivel chair trays mainly use high-quality aluminum alloy materials, which are not only aesthetically pleasing but also 20% lighter; the use of bevel gear meshing transmission adjustment internal mechanism saves 75% effort.
The newly developed body-adjusting swivel chair tray in 2011 can automatically adjust the tray's pre-tightening force according to different weights, meeting the needs of different consumers and making the concept of humanization more intuitive in chair bases. This series of products was well-received at the Guangzhou National Furniture Exhibition in 2011.Quality ManagementThe company passed the quality and environmental management system in 2011.
Management system certification, the certification body being HUANTONG Certification Center Co., Ltd., with the system center responsible for the entire company's system operation.
The company's general policy is: stable quality, reasonable Price, timely delivery, and superior service.
Legal and compliant operations: prevention first, gradually reducing manufacturing risks, implementing environmental protection, energy conservation and emission reduction; people-oriented, improving safety and environmental protection; striving for excellence, achieving continuous performance improvement. The company formulates corresponding management objectives, measures, and plans annually based on this policy and regularly conducts statistical analysis and assessments of the completion of quality and other objectives, achieving annual goals.
The overall policy of the company is: stable quality, reasonable price, timely delivery, and service first.。
Legal and lawful operation: prevention first, gradually reducing manufacturing risks, implementing environmental protection, energy conservation and emission control; Putting people first, improving the creation of excellent safety and environmental protection; Strive for excellence and achieve continuous performance improvement. The company formulates corresponding management objectives and measures plans based on this policy every year, and regularly conducts statistics and assessments on the completion of quality and other goals. Every year, the corresponding predicted goals are successfully completed
The company organizes various quality training programs every year to strengthen employees' awareness of quality. Employees are trained on their quality responsibilities, work procedures, methods, and the company's relevant management regulations. When problems arise during production, they will proactively analyze and identify the causes and take effective measures for correction and prevention. The company has established various reward and punishment systems and is constantly improving talent incentive mechanisms to enhance employee work enthusiasm.The company's management attaches great importance to the construction of the quality management system, and every year, the company completes internal audits and management reviews according to the requirements of the ISO9001 quality management system. The company takes the supervision and review of the quality management system seriously, promptly rectifying problems in the system's operation and learning from each incident.
The company implements a qualification system for quality professional and technical personnel in quality management positions. Currently, there are positions such as quality engineers, quality technicians, and inspectors who receive regular professional training.
Talent Team Development
For the company to develop and technology to innovate, it is inseparable from having a technical team. Zhongtai currently has 1092 employees, 375 with a college degree or above, 56 senior and middle-level engineers, and 1 overseas collaborating designer. Middle and senior management personnel are all college graduates or technical backbones. In the future, Zhongtai intends to continue establishing and improving the mechanism of "attracting, cultivating, and retaining talent," increasing the intensity of employee training and continuing education to ensure that the company maintains a good momentum of development. Every year, the company allocates 3% of its sales revenue from accumulated funds for employee training according to the annual plan. Under the work premise, the positive roles of the Party branch and the trade union are fully utilized; a portion is allocated from the trade union funds as training funds, actively guiding employees to participate in various types of training
to continuously improve employees' personal qualities and change their mindsets, increasing the intensity in attracting flexible talent. For enterprise development, while innovating independently, reasonable talent introduction will greatly shorten the time and process of solutions. Therefore, efforts are made on the company's "cooperative sharing" concept, cooperating with universities and some design companies to solve technical difficulties,optimizing the structure, and refining the performance appraisal methods. While introducing and retaining talent, if their career development is not designed in time, and their entrepreneurial enthusiasm is not established, they will eventually be lost. Therefore, in the coming period, the company will improve the quality of performance appraisal professionals through various channels, deepen the reform of the performance appraisal system, and ensure that this work is graduallypromoted to all work positions.Energy Conservation and Emission Reduction
The company attaches great importance to energy conservation and emission reduction, and in recent years has always regarded energy conservation and emission reduction as one of the main contents of improving the company's core competitiveness, carefully calculating the accounts of equipment investment and craftsmanship, and vigorously introducing advanced technologies, allowing high-tech energy-saving equipment to perform its functions. In each workshop of the company, various high-tech energy-saving equipment is playing a huge role.
In 2010, it was awarded the "Energy Conservation and Emission Reduction Advanced Unit" by Xiaoshan District. In 2011, water and electricity conservation.
Environmental Protection
The company strictly implements national laws and regulations concerning environmental protection. Environmental protection facilities are complete, management is standardized, and operations are stable. It has obtained the "Hangzhou Municipal Pollutant Discharge License," the "Environmental Management System Certification ISO14001," and the title of Hangzhou Green Production Enterprise.
In summary, the development of modern technology is both a challenge and a rare opportunity for the chassis industry. Seizing the strategic opportunity period of the first two decades of the 21st century, taking the path of new industrialization, and attaching importance to and giving play to the leading role of technological innovation in enterprises are extremely important. Enhancing enterprises' technological innovation capabilities is a strategic focus of China's innovation system construction and is also an important aspect of enhancing comprehensive competitiveness.
Zhongtai seizes time to pursue entrepreneurship, focuses on people in management, adapts to the market to create Brand, uses technological innovation to create production, and the path to the modern enterprise innovation development of strong alliances on a large scale. In 2012, Zhongtai will strive for the goal of 1 billion in sales, and all Zhongtai people will strive for this goal.Zhongtai seizes the time to seek entrepreneurship, puts people first to manage, adapts to the market to create brands, innovates in technology to produce, and forms strong alliances to achieve innovative development of modern enterprises on a large scale. In 2012, Zhongtai will strive to achieve the goal of selling 1 billion yuan, and all Zhongtai people will work hard towards this goal.